Tag Archives: Pay Per Click
Top Ten Pointers to Spring Cleaning Your Paid Search Campaign
Spring is finally here. It’s by far my favorite time of year in Seattle. This city of avid gardeners bursts into shades of green and colorful bloom starting in April (but don’t tell anyone, we like our rainy city reputation). More significantly for those of us in the business of selling goods or services the [...]
Ch-ch-ch-changes and the Evolving Nomenclature of Search
On June 18th Google announced that it was renaming its Content Network. Henceforth we’ll be placing ads on the Display Network, a name more reflective of Google’s myriad interlinked online properties, including YouTube, Google Finance, Gmail, Google Maps and Blogger. This is just the latest evolution in the digital marketing space. Over the past few [...]
Multi-Nationals: Europe Offers PPC Opportunities
For multi-national brands and companies with global operations, now is the time to invest in international PPC programs. Recent research from IAB Europe, PWC and ScreenDigest on the status of the EU online advertising market indicates moderate but solid growth of 6.5%. While the UK is tempered some, it’s the opportunity to make market in [...]
PPC Quick Tip – Test Ad Copy for Improved ROI
ABT – Always Be Testing ABT is requirement for all digital marketing. If you want to improve you need to test. Pay Per Click is an ideal low cost test platform. I typically see two opposing methods of running ad copy; only having one ad running per ad group or having too many. Ultimately it [...]
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