Tag Archives: Online Marketing
What Musicians Can Learn from Blue Scholars’ Social Media
Photo Credit: Blue Scholars Facebook Page The Blue Scholars is a Seattle-based music group who has been able to forego signing a deal with a record label by distributing and marketing their content by themselves through the use of social media. As a fan of their work and after recently attending a social media event [...]
The Promise of Predictive Analytics
The idea behind predictive analytics is that the data and behavioral information mined through various web analytics methods could be used to predict the behavior of website visitors and generate actionable insights for marketers. Sounds great, doesn’t it? Well, sure, but not everyone agrees it’s even possible. A while back Avinash Kaushik argued convincingly that [...]
Jumping to Digital Marketing? 5 Things You Must Know
My memory is a bit fuzzy now but it was probably late 1994 when I began immersing myself in the online world. I was working in U.S. sales for a manufacturer of high tech electronic equipment. Back then all there was were text based browsers (remember Archie & Veronica?). Next came GNN, Internet In A [...]
The Microsoft-Yahoo! deal promo website fails search
When I first heard about the Microsoft and Yahoo! deal this morning, I did what undoubtedly many others did too. I entered “yahoo microsoft deal” in the query window of my favorite search engine and waited for the search results. At the top I saw several news links, blog links, and the like. And close [...]
Bada BING…But It’s Not Google
Microsoft’s launched Bing a few weeks ago. As everyone is well aware, Bing (formerly MSN Search, Live Search, Live.com, Kumo?, etc.) is M’s latest attempt to catch up with Google. After “Bing-ing” for a while I found the most intriguing aspect to be the high resolution pictures – they’re darn cool. Anyway, it’s still early [...]
Digital vs. Online vs. Interactive?
We’re going to line up behind Digital. The “line” has been “on” for 40 plus years. Now of course as a marketing vehicle we can only go back to the early nineties. While everyone knows about AOL, who remembers Global Network Navigator and Spry’s Internet in a Box? I’m not trying to justify my credentials, [...]
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