by Alonso Chehade on April 27, 2012
Attention span has never been shorter…and Twitter is a micro blogging social media platform with a 140 character limit that has now over 140 million users because of it! Because people use Twitter to discover and share new information, and participate in real-time conversations, it has become an effective channel in social media marketing.
With over 340 million messages per day, chances are there is already a conversation about your business, product or service happening on Twitter.
In one sentence, Twitter is a FREE resource for your business to GAIN market intelligence and insights, BUILD relationships with people who care about your company, product, or service, and MANAGE the reputation of your brand. It’s perfect for social media marketing. It’s no wonder why 62% of Fortune 500 companies have an active corporate Twitter account.
You should start using Twitter to stay competitive. Below are three ways businesses are already taking advantage of Twitter:
Like investment in any social media marketing channel, reaching the full potential of Twitter requires a long term commitment of time and resources and a clear understanding of your business objectives.
If you still don’t get this Twitter thing, getting professional assistance in social media marketing can help you save money and resources to make the most of Twitter to grow your business.