“Repost” - How Content Syndication Services Work & Are Changing

by on August 27, 2013

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Recently we had a client ask us about the content syndication service Repost.  They wanted more content for their blog as one of their writers was unable to keep pace with their goal of 3 new posts per week.  Repost seemed like it might be a good solution for them, and so they asked us to look into further.  Here’s what we found:

What Is Repost?

Repost is a free content syndication service that lets users share content from elsewhere online without having to go through the long process of getting proper permissions and attributing the content correctly.

How Does Repost Work?

Essentially, Repost allows you to repost an article as an embedded article, similar to how YouTube videos are currently embedded. This means that the text of the article is not visible to search engines, avoiding a duplication penalty. As a bonus for site owners, Repost can have certain terms in the piece link out to relevant content on the hosting site, much in the same way that you see on sites with lots of content like the NYT or those AdSense pop up ads (w/o the ads).

Where is Repost Content Distributed?

Distribution of content is left up to the publisher, meaning that publishers can set parameters for where they want the content to appear.  Also, because the content is embedded with a code and not just copy and pasted, syndicators cannot change the content and put words in the writers’ mouth.  As an added benefit, because all of the reposted articles link back to the original, any changes to the post by the publisher will be picked up by the Repost service.

So, Who Should Use Repost?

Repost seems like a good solution if you want to have more content on your site, but lack resources to do so. However, its value, for SEO is relatively low as the pages are not recognized by Google, although internal links are a nice touch. If you are doing content for user experience we say go with it. If you are doing content for increasing traffic and SEO potential (link-bait, etc.) than it probably has low value as a service.

Depending on what your goals are for your content (money, links, advertising, etc.) Repost may, or may not be, the right service for you.  Whether you decide to use it or not, Repost is definitely changing the landscape of online content syndication services.

What do you think of content syndication services? Have you tried using Repost yet?

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