by Zoe Huden on December 27, 2013
If you’re interested in hiring a digital marketing agency to help you get your advertising campaigns off the ground, it’s important that you do your due diligence in researching exactly what it is you’re getting out of prospective agencies. After all, digital marketing isn’t as simple as pushing a bunch of content onto the internet and hoping it takes off – there are a lot of other key factors that you must consider.
1. Why do I need the help of a digital marketing agency?
It might seem like a rather odd question at first, but it’s important that you have a complete understanding of what areas you need help with and how a digital marketing agency can help you to accomplish your online advertising goals. This is a particularly important question to ask yourself if you have never worked with a marketing agency or consultant before.
2. How will I measure my success?
It is absolutely essential that you create a list of goals and objectives by which you can measure your digital marketing campaign’s success. You need to be able to articulate these goals to the agency that you work with so that they can personalize their services to fit your needs.
3. Does the agency appear to be reputable?
Any worthwhile digital marketing agency should have an updated website with a modern look and be active with their blog, social media and more. After all, if they can’t handle their own digital marketing, what’s to say they can handle yours? Be sure to hunt around on the website for a portfolio of prior work or a list of clients that you can call for reference, as well.
4. Who will be doing the updating?
Some agencies update their clients’ websites for them, while others simply lend a guiding hand while someone in-house with your business provides the regular updates. Discuss this with the agencies you are looking at working with so that you can come to an arrangement that best aligns with your needs.
5. What kinds of analytics reports can I expect?
How often does the agency send analytics reports, and how often will they arrange meeting times or conference calls to discuss these reports? Do analytics reports come included in the services of the agency, or do they cost extra? These are important questions to consider, as your analytics reports are key to helping you track your digital marketing success.
6. Will the relationship be sustainable?
If you’re going to be working with a digital marketing agency for a longer period of time, you want to be absolutely sure that it’s a healthy, sustainable relationship. The agency should be able to help you adjust your practices so that you’re constantly able to stay on the ball in terms of the latest marketing strategies.
7. Are there any risks involved?
Are there any reasons why your company hasn’t hired outside help before? Do you have any concerns about the digital marketing agency itself, whether they relate to the agency’s ability, reputation or otherwise? Cover all of your bases in risk assessment before making your decision.
Hiring a digital marketing agency should be a stress-free task that is the first step toward finding marketing success. At Confluence, we pride ourselves on making digital marketing easy to understand for our clients and working closely with them to help them achieve their goals.