by Zoe Huden on October 03, 2012
Marketing analytics are extremely important in all marketing campaigns, being able to track the most accurate and up-to-date website metrics will allow you to be able to launch and manage a more effective marketing campaign. Here are three updates in Google Analatics that will make managing your marketing campaigns easier.
Segmenting real-time data on your website allows you to see who is visiting your site, where they are geographically located, what traffic brought them to the site, and what pages they are looking at. These reports are also continuously updated, so that page views are reflected in the reports within seconds.
With these reports you will better be able to track how changes on your website may be affecting visitor traffic, content views, duration of visits, etc. Understanding where the engagement on the site happens, where visitors bounce and where they linger longer, you’ll have actionable information to make site improvements to improve the user experience, encourage greater visitor engagement and generate more revenue.
With real time data you will know which marketing tactics are working and which ones aren’t and be able to make informed decisions about adjustments to specific channel strategies, as needed.
When running multiple marketing campaigns, there are some reports that you access more often than others, and keeping all of those reports organized and easy-to-find can get difficult the more reports you have. With shortcuts you will be able to access the reports you use most from the “Shortcuts” menu on the “Home” tab.
Also, if you have multiple people working on a marketing campaign each person can create their own Shortcuts that they alone can see. If you’d like to share a Shortcut with other people working on the marketing campaign all you have to do is use the emailing and exporting reports function in Google Analytics.
One of the most important aspects of an online marketing campaign is driving qualified traffic to your website, in hopes of generating a higher conversion rate. With the multi-channel funnels reporting API you are able to see how different marketing channels affect the conversion rate of the traffic being driven to your website.
So you may be getting a lot of traffic to your website, but not necessarily a very high conversion rate. Since ultimately your goal is to convert visitors to customers, it’s important to know which marketing channels are driving the traffic that is more likely to convert from visitors to customers.
Learn more about Real-Time data with Google Analytics
Find out how to create, edit and delete Shortcuts in Google Analytics
More information on multi-channel funnels reporting API