eCommerce and Customer Acquisition: An Interview with Guitar Center's Mark Deruyter
by Alonso Chehade on December 15, 2011
Confluence Digital Founder Eric Layland recently interviewed Mark Deruyter, Senior Manager - Customer Acquisition at the Musican's Friend division of large music instrument retailer Guitar Center.
Mark's team supports the PPC, SEO, display and affiliate customer acquisition efforts of Guitar Center's key online properties, including GuitarCenter.com, Music123.com, Woodwind & Brasswind, Music & Arts, and top 50 eCommerce site MusiciansFriend.com
In the interview which we captured on video, Mark discussed the changing eCommerce landscape and talked about the most effective online tactics and KPI's eCommerce acquisition marketers should be using. He also shared his insights about the future of eCommerce.
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