by Zoe Huden on February 14, 2013
You may have heard that content is king and that creating content on a regular basis and promoting that content via a content marketing strategy, is one of the best ways to drive traffic to your site. So we know content has value, but why is content creation and content marketing important? Content is extremely important to any website as the more content you create on your site the more opportunities you give customers using search engines to find you. This blog post describes two different types of content, blog posts and news articles, you can create on a regular basis to regularly keep traffic coming to your site.
Search engines use keywords that are typed into searches and scrape the entire internet for instances where those keywords appear. This is why keyword research is necessary, you need to figure out which keywords customers are using to find your business and/or relevant products/services and incorporate those into both your current content and the content you create in the future.
Applying the keyword research recommendations to your existing website and including combinations of these terms in regularly updated content will increase search engine rankings and therefore traffic to your website, helping you reach customers at various levels of the conversion process. By targeting broad, industry and business specific terms you can increase traffic and revenue both locally and nationally.
Besides just regular website content (the main pages of the website), there are a couple of things you can do to regularly create content: blog or write news articles. These two types of content both allow you to update your site with new material as often as you like, however, there are differences between what we consider blog posts and what we consider news articles.
**Knowing which type of content you are creating and placing it in the appropriate section of the website is important to your users’ experience (UX).
Blog Posts can be…
Blog Posts shouldn’t be…
News Articles can be…
News Articles shouldn’t be…
We recommend creating both types of these types of content as it will allow you to create many more opportunities for you to create different types of content for your customers to find you.
Content Marketing Solutions: Are You Reusing Your Blog Posts?
A Systematic Approach to Creating Engaging Facebook Content
SEO Tips: What You Need to Know About Search, Social and Your Content