I’m glad you’re interested in making the best out of your Facebook posts but let’s first get on the same page as far as what it is that you’re trying to accomplish with your posts. You want your posts to get maximum exposure/reach You want your posts to start conversations and get comments You [...]
Getting Your (Political) Message Out, Then & Now Running for political office has always been about spreading your message to the widest audience. The candidate with the ability to reach the greater number of constituents would have the advantage of being able to gather more supporters, thus – in theory – leading to a higher [...]
No matter what, not matter who, no matter when, any community manager has a chance to sweep any social network’s feet, he (or she) just needs the right broom. In an exclusive interview Tyler Young, Dating Coach and Founder of Attractology, shared with us three tips that community managers can use to improve their social [...]
How to get others talking about you, your business, your product, or your service? Word of mouth can give you social proof. Social proof will make you a likeable candidate to talk to or do business with; and this is exactly how I learned about a young entrepreneur here in Seattle and CEO of branddbuddee.com, Andy [...]
Confluence Digital Founder Eric Layland recently interviewed Mark Deruyter, Senior Manager - Customer Acquisition at the Musican’s Friend division of large music instrument retailer Guitar Center. Mark’s team supports the PPC, SEO, display and affiliate customer acquisition efforts of Guitar Center’s key online properties, including GuitarCenter.com, Music123.com, Woodwind & Brasswind, Music & Arts, and top 50 eCommerce site MusiciansFriend.com In the [...]
I recently interviewed Colin Christianson, live streaming expert and founder of Tenacious Ventures. In this interview, we talked about Colin’s favorite live video streaming services, best practices, preferred tools and equipment and where this technology is headed in 2012. I used Quora to crowd-source my questions on live streaming to make sure I made the [...]
Photo Credit: Blue Scholars Facebook Page The Blue Scholars is a Seattle-based music group who has been able to forego signing a deal with a record label by distributing and marketing their content by themselves through the use of social media. As a fan of their work and after recently attending a social media event [...]
Since Google introduced the long-awaited business pages on Google+ I spent some time developing and configuring the page for our business as well as checking out the various features of this new(ish) social media platform. In the process I ran into a couple annoying bugs I though I would share with you in the hope of [...]
(Image credit: Search Engine Land) A client asked us the other day whether she should start using the rel=”author” tag for key content creators for her company’s website and link it to each author’s Google+ profile for enhance search visiblity. The client generates a substantial volume of great (valuable and engaging) content by several team members [...]



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