Category

Social Media

A Brief Guide to Google+ Dashboards

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When Dorian Gray looks in the mirror every day he sees behind the illusion of beauty and gazes upon the horror that is his true face. You might have similar feelings when you look behind the curtain at the inner-workings of Google+. Long touted as the next big thing in social media, Google has continually pressed the web faring public into creating an account, and in many cases doing it for them. However, like our fantastical friend Dorian, Google+ has received numerous aesthetic upgrades, but on the inside it’s still somewhat of a monster. If you operate a small business and have had to navigate through the UI and various pages of Google+, then you’ll likely know what I’m talking about. I’ve recently had to optimize the presence of several clients on the big plus. What I’ve learned I’ll share with you in the hopes that you’ll be able to save yourself from similar anguish.

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Social Media Etiquette for Business

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What are the attributes of a good friend? They give more than they take in a relationship. They’re helpful. They offer to help you move with only the promise of some pizza and maybe a cold beer when you’re done. They are entertaining and playful. You don’t go out of your way to make plans with your boring and personality deprived “friends”. They have an overall positive outlook on life. They have opinions.

Well it shouldn’t take a degree in quantum physics to understand that if you display these attributes online, people will be more likely to follow you and interact.

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Is Macklemore a “sell out”? A Lesson in Social Media Marketing

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Macklemore-sell-out-social-media-marketing
It’s no secret that we at Confluence Digital love us some Macklemore & Ryan Lewis.  It’s not uncommon to step into our office on any given day and hear tracks from The Heist bumping us all into a good mood. And so it’s not surprising that this is now my second blog post on the artists and his use of social media marketing (obsessed much? Yes!).   

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How Businesses Could Benefit Big from Facebook Graph Search

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Facebook-Graph-Search
The other day the internet lit up with news that Facebook was testing a new “Graph Search” function that could mean big changes for Facebook and the rest of the Internet.  It’s always exciting when the tools and programs we use are updated and improved, but not all updates are necessarily improvements.  So what does this new Graph Search mean for business owners using Facebook?  We asked our social media guru of sorts Alonso Chehade what his thoughts were on the new Facebook Graph Search, and here is what he had to say:

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Measuring ROI in Social Media Part II: Facebook Metrics

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In a previous blog post we discussed how beneficial social media can be to businesses as well as how hard it is to measure ROI in social media.  Because many businesses big and small operate with the mentality “if it can’t be measured, it isn’t worth doing”, in this blog post we will discuss available Facebook metrics that businesses can use to determine ROI on that platform. 

Facebook is perhaps one of, if not the, most popular social media channel used today.  Facebook is so popular that it is considered strange for an individual (no matter their profession or station in life) to not have a Facebook page.  Here are three metrics any business can measure in order to see if your business is using Facebook effectively and getting you a higher ROI: 

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Measuring Social Media ROI Part I: ROI? What ROI?

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social-media-roi
The popularity of social media is unquestionable. It has become ubiquitous to the point that its reach often seeps into other forms of media, sometimes even dominating the story. Every week it seems there’s a new tawdry scandal reported involving Twitter and elected officials or an aide to one.  And it isn’t uncommon these days for a TV advertisement, show or magazine print ad to suggest to viewers or readers to “like us on Facebook” or “follow us on Twitter”.  But what’s the social media ROI for social media marketing like we’ve seen so far?

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How Social Media Made Indie Hip-Hop Artist Macklemore #1 on iTunes

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Macklemore-Ryan-Lewis-sold-out-wamu-theater
How did Seattle-based, independent, hip-hop artists Macklemore & Ryan Lewis not only reach #1 on iTunes in it’s first week after being released, but keep the spot for four days straight?  The answer is simple and it may or may not surprise you: social media.  Using social media isn’t rocket science, but it does take a certain amount of knowledge and understanding to do social media effectively and that’s exactly what they’re doing.    

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