Blog Archives
Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor
Getting Your (Political) Message Out, Then & Now Running for political office has always been about spreading your message to the widest audience. The candidate with the ability to reach the greater number of constituents would have the advantage of being able to gather more supporters, thus – in theory – leading to a higher [...]
Final 5 Tips for Improving Q4 Performance for Online Retailers
So you’re back for more. Excellent! We hope the previous 10 tips for getting better pay per click (PPC) results during the holiday eCommerce rush have sparked ideas for you to try. We wrap up our three part series with five more ideas we hope will get you to ask questions of your current program. [...]
5 More Tips for Improving Q4 Performance for Online Retailers
Click image above to enlarge and view in separate window. Welcome back! Last week we posted the first 5 ecommerce PPC tips and we continue with 5 more. By sharing these tips in small batches, we hope you can pick a few and implement them. Be sure to note performance before implementing changes so you can [...]
5 Must-Do Tips for Awesome PPC Results in Q4
For most retailers it’s about to be crunch time. October marks the start of the fourth quarter – an intense time when many retailers make or break their revenue goal for the year. For retailers with online operations the competition over shoppers’ share of wallet is particularly fierce, since – even if it sounds like [...]
Our SEO Top 20 Features Checklist for eCommerce Content Management Systems (CMS)
If you are a manager of an eCommerce website and you’re looking to make a switch of your content management system, SEO capabilities must be a central part of the decision. Recently we have had the opportunity to work with several clients who were going through this process, so the question of selecting the “right” [...]
Media Planning for Lead Generation and Customer Acquisition
The digital media budgeting question comes up often in the course of interacting with prospects and clients. It typicaly leads to an interesting discussion. Clients often assume that we follow a manual with the exact formula for the optimal mix of digital tactics like Search Engine Optimization (SEO), Paid Search (PPC), Social Media Marketing or Display Advertising. I only wish it were that [...]
6 Questions You Should Ask When Developing a Web Analytics Strategy
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu, The Art of War I’ve got a pet peeve. It’s when I hear someone talk about tactics and claim they are discussing strategy. Or vice versa. It happens time and [...]
Free Duct Tape for Your iPhone 4
Or a Free Digital Marketing Assessment Unless you’ve been living under a rock, you’ve doubtless heard about the troubles plaguing Apple’s new and eagerly awaited iPhone 4. Yes, it’s true. Tech giant Apple, renowned for their design acumen has released a product with a serious design flaw. Duct Tape Fixes iPhone Flaw The new iPhone [...]
Jumping to Digital Marketing? 5 Things You Must Know
My memory is a bit fuzzy now but it was probably late 1994 when I began immersing myself in the online world. I was working in U.S. sales for a manufacturer of high tech electronic equipment. Back then all there was were text based browsers (remember Archie & Veronica?). Next came GNN, Internet In A [...]
Having Fun With XtraNormal’s Animation Tool
XtraNormal movie we created
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