Monthly Archives: October 2011

Dale Carnegie and 6 Ways to Make People Like and Share Your Content

If you’re wondering how long has the best selling American author Dale Carnegie been offering tips on content marketing, the answer is never – or at least never directly.  However, he did have great tips on how to make people like you.   As a lifelong Dale Carnegie fan and follower of his advice, I learned that in most social […]

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What Can We Learn from Klout Stars?

There is nothing better than learning how to rock in social media from the “Doers” instead of the “Talkers”, which is why I am big a fan of the Klout Stars series. The blog series highlights top influencers in social media and how they got to where they are today. That said, in my experience, even […]

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Final 5 Tips for Improving Q4 Performance for Online Retailers

So you’re back for more. Excellent! We hope the previous 10 tips for getting better pay per click (PPC) results during the holiday eCommerce rush have sparked ideas for you to try. We wrap up our three part series with five more ideas we hope will get you to ask questions of your current program. […]

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5 More Tips for Improving Q4 Performance for Online Retailers

Click image above to enlarge and view in separate window. Welcome back! Last week we posted the first 5 ecommerce PPC tips and we continue with 5 more. By sharing these tips in small batches, we hope you can pick a few and implement them. Be sure to note performance before implementing changes so you can […]

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5 Tips To Boost Your Holiday e-Commerce Sales with Facebook

The holiday season is approaching and triggering consumers to start thinking about purchasing.  If you’re an online retailer the next 3 months is your last chance to push and attract sales to finish the year strong.   You probably already know that it is fundamental to have SEO and PPC campaigns running to increase awareness […]

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5 Must-Do Tips for Awesome PPC Results in Q4

For most retailers it’s about to be crunch time. October marks the start of the fourth quarter – an intense time when many retailers make or break their revenue goal for the year.  For retailers with online operations the competition over shoppers’ share of wallet is particularly fierce, since – even if it sounds like […]

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