Let’s face it, whether you like it or not (no pun intended), if you’re trying to compete for eyeballs in today’s digital space, it’s likely that Facebook likes matter to you. If you are a private person with a personal blog you’re pushing to Facebook and sharing with your network, then likes are one way [...]
Recently I have spent some time reviewing different sources of “How To’s” and “Tips” for creating Facebook Page content that would engage existing fans and attract new ones. One of my favorite tips is #7 from Guy Kawasaki’s 12 Pillars of Enchantment: Always be photographing. Guy has got it right when he remarks that Facebook is a [...]
If you are a manager of an eCommerce website and you’re looking to make a switch of your content management system, SEO capabilities must be a central part of the decision. Recently we have had the opportunity to work with several clients who were going through this process, so the question of selecting the “right” [...]
We’ve all seen the power of the Internet during Obama’s historic campaign in 2008. Candidate Obama used social media to win hearts and minds, influencing people and attracting followers to his campaign. Since then it has become standard for political campaigns to reach out to potential donors, volunteers, and voters through social media. Candidates now [...]



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