Monthly Archives: August 2011
Media Planning for Lead Generation and Customer Acquisition
The digital media budgeting question comes up often in the course of interacting with prospects and clients. It typicaly leads to an interesting discussion. Clients often assume that we follow a manual with the exact formula for the optimal mix of digital tactics like Search Engine Optimization (SEO), Paid Search (PPC), Social Media Marketing or Display Advertising. I only wish it were that [...]
Three Blogging Strategy Best Practices
Blogging can be a powerful way for your business to attract potential customers through useful content. The added bonus is that a well-optimized blog can help your business rank higher in the search engines, and shape your company’s online reputation. As an example, consider the inspiring blogging success story of River Pools and Spas, a small business that sold swimming pools, which grew its reputation and [...]
Three Tips To Boost Your Social Media Game
So, you’re using social media to market your product or service online. You look to find prospects and you hope to get them interested in what you have to offer. You spot them online under a category list and offer them a free demo or gift. You think they would be interested and that things [...]
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