Monthly Archives: July 2010
Ch-ch-ch-changes and the Evolving Nomenclature of Search
On June 18th Google announced that it was renaming its Content Network. Henceforth we’ll be placing ads on the Display Network, a name more reflective of Google’s myriad interlinked online properties, including YouTube, Google Finance, Gmail, Google Maps and Blogger. This is just the latest evolution in the digital marketing space. Over the past few [...]
Free Duct Tape for Your iPhone 4
Or a Free Digital Marketing Assessment Unless you’ve been living under a rock, you’ve doubtless heard about the troubles plaguing Apple’s new and eagerly awaited iPhone 4. Yes, it’s true. Tech giant Apple, renowned for their design acumen has released a product with a serious design flaw. Duct Tape Fixes iPhone Flaw The new [...]
Dynamic Keyword Insertion and Trademark Infringement
Recently two of our clients became “victims” of trademark infringement by direct competitors. We noticed competitive ads on Google and Display Network partners Business.com and Alexa.com that followed the following format: This ad format features the use of a trademarked term in a competitive manner, a practice Google explicitly forbids: In the U.S., we allow [...]
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