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Are You Retargeting Across Platforms?

Many people are encouraging retargeting (or remarketing) across platforms and devices.  However, there isn’t a way to connect different devices to the same person.  This might seem self-explanatory, but it can be confusing. By doing separate retargeting campaigns on each of the different types of devices or platforms (computer, mobile, social), we’re assuming if someone […]

SMX Advanced 2014 Review of Content Marketing Sessions

I attended several different sessions at SMX Advanced this year covering topics from local search, to link building, to content marketing, and even an unexpected session-long commercial for Cortana, “the future of predictive search.” I would say I learned a lot at the conference, but nothing that was Earth-shatteringly new or anything.  For the most […]

IAB’s Rising Stars Ad Units Slow to Take Off

Every Media Buyer wants simplicity, affordability and success when purchasing advertising.  For online display media, the universal ad package (728×90, 300×250, 160×600, 180×150) was developed to make buying and creating online ads seamless across all websites.  Since 2011, the Interactive Advertising Bureau’s (IAB) has been making ripples with their Rising Stars ad units and is receiving […]

Confluence Digital Turns 5 Years Old!

In 2008 Confluence Digital’s founder, Eric Layland, was looking to start his own digital marketing agency.  He’d had success starting and running another digital marketing company with over $30 million in annual managed PPC spend. But in 2008 he found himself again wanting to start a new company, this time a different kind of company.  Confluence Digital, […]

Why Saying “I don’t know” Makes You a Good Marketer

“Until you can admit what you don’t know, it’s virtually impossible to learn what you need to. Because if you think you already have all the answers, you won’t go looking for them.” ~Stephen Dubner On my last commute to work I was listening to the most recent Freakonomics podcast based on a chapter in […]

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    "We've been working with Confluence Digital for about 9 months now. We've seen a strong increase in our website visitors, search results and overall revenue. Not only are we getting great results, our CD team is a creative, dedicated crew of subject matter experts who consistently exceed our expectations. There are a lot of companies out there that make big promises, but CD actually delivers. My only regret is not signing on with CD years ago."

    Susan Snedaker, Co-Founder, &

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