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A Brief Guide to Google+ Dashboards

When Dorian Gray looks in the mirror every day he sees behind the illusion of beauty and gazes upon the horror that is his true face. You might have similar feelings when you look behind the curtain at the inner-workings of Google+. Long touted as the next big thing in social media, Google has continually […]

Social Media Etiquette for Business

What are the attributes of a good friend? They give more than they take in a relationship. They’re helpful. They offer to help you move with only the promise of some pizza and maybe a cold beer when you’re done. They are entertaining and playful. You don’t go out of your way to make plans […]

Structured Data Mark-Ups for SEO: What I Learned at Searchfest 2014

SEO is perhaps one of the most recognized and problematic words in digital marketing.  What really is SEO?  How do we measure it?  What’s included in SEO when it’s offered as a service?  What all does it encompass? Search engine optimization is what a majority of digital marketing is, right?  No matter what channel we’re […]

User Testing: Do It or Die!

Why User Testing Should Be a Permanent Line Item in Your Digital Marketing Budget Well, OK. So this is a bit dramatic. You will likely not die (except maybe of shame) if you do not user test your website prior to launch and on an ongoing basis. But you might get fired if your manager […]

Digital Marketing Strategy: Developing a Winning Plan

After reading Playing to Win: How Strategy Really Works, I finally feel I’d connected with someone who can really breakdown the meaning of strategy without giving into MBA-speak. Given the authors are legendary P&G CEO A.G. Lafley and Harvard School of Management Dean Roger Martin, it’s no wonder. While Lafley and Martin write the book […]

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