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Confluence Digital Blog

5 Basic (and Important!) PPC Tips for Ecommerce Success

Q4 is crunch time. For retailers with online operations the competition over shoppers’ share of wallet is ferocious and the competition just a click away. If you’ve got a pay per click (PPC) program contributing to the mix you need to get campaign performance dialed in and working to its full potential. In this three […]


Not Your Average SEO: 3 Advanced SEO Tactics for SMBs

If you own/manage/market for a small to mid size business then you already know the importance of good SEO on your company website. But what can you do beyond making sure you’re using SEO best practices? 3 Advanced SEO Tactics for Small-to-Mid-Size Businesses We’ve put together a few tips for those who need more advanced […]


What is SEO? A Guide Through All the BS

If you have a website, you’ve undoubtedly heard about the importance of good SEO (search engine optimization), especially if you have a website for your business. But what is SEO? And how do you determine if the SEO services you’re receiving are “good”? We often have clients come to us after they’ve had a bad […]


The Top 5 Songs About Digital Marketing & SEO

It’s not unusual, in fact it’s quite common, to have music on in the office while toiling away on projects. What recently struck me was how many songs are clearly about SEO and digital marketing. Who knew? As this concept started to take hold in my ears/brain, I began to dissect the songs and really […]


Are You Retargeting Across Platforms?

Many people are encouraging retargeting (or remarketing) across platforms and devices.  However, there isn’t a way to connect different devices to the same person.  This might seem self-explanatory, but it can be confusing. By doing separate retargeting campaigns on each of the different types of devices or platforms (computer, mobile, social), we’re assuming if someone […]


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    "We've been working with Confluence Digital for about 9 months now. We've seen a strong increase in our website visitors, search results and overall revenue. Not only are we getting great results, our CD team is a creative, dedicated crew of subject matter experts who consistently exceed our expectations. There are a lot of companies out there that make big promises, but CD actually delivers. My only regret is not signing on with CD years ago."

    Susan Snedaker, Co-Founder, shopOrganic.com & shopGMOfree.com

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