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What is SEO? A Guide Through All the BS

If you have a website, you’ve undoubtedly heard about the importance of good SEO (search engine optimization), especially if you have a website for your business. But what is SEO? And how do you determine if the SEO services you’re receiving are “good”? We often have clients come to us after they’ve had a bad […]

The Top 5 Songs About Digital Marketing & SEO

It’s not unusual, in fact it’s quite common, to have music on in the office while toiling away on projects. What recently struck me was how many songs are clearly about SEO and digital marketing. Who knew? As this concept started to take hold in my ears/brain, I began to dissect the songs and really […]

Are You Retargeting Across Platforms?

Many people are encouraging retargeting (or remarketing) across platforms and devices.  However, there isn’t a way to connect different devices to the same person.  This might seem self-explanatory, but it can be confusing. By doing separate retargeting campaigns on each of the different types of devices or platforms (computer, mobile, social), we’re assuming if someone […]

SMX Advanced 2014 Review of Content Marketing Sessions

I attended several different sessions at SMX Advanced this year covering topics from local search, to link building, to content marketing, and even an unexpected session-long commercial for Cortana, “the future of predictive search.” I would say I learned a lot at the conference, but nothing that was Earth-shatteringly new or anything.  For the most […]

IAB’s Rising Stars Ad Units Slow to Take Off

Every Media Buyer wants simplicity, affordability and success when purchasing advertising.  For online display media, the universal ad package (728×90, 300×250, 160×600, 180×150) was developed to make buying and creating online ads seamless across all websites.  Since 2011, the Interactive Advertising Bureau’s (IAB) has been making ripples with their Rising Stars ad units and is receiving […]

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    "We've been working with Confluence Digital for about 9 months now. We've seen a strong increase in our website visitors, search results and overall revenue. Not only are we getting great results, our CD team is a creative, dedicated crew of subject matter experts who consistently exceed our expectations. There are a lot of companies out there that make big promises, but CD actually delivers. My only regret is not signing on with CD years ago."

    Susan Snedaker, Co-Founder, &

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