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Building A Brand Platform in 3 Easy Steps

An essential starting point for any organization’s brand strategy is to clarify exactly what it stands for. The company’s key internal management team needs to nurture development of a brand based on internal values and culture. The second part of the brand equation is aligning internal values with those held by target customers. By aligning […]

5 Steps for Developing a Solid Social Media Strategy

We all know that if you have a business today, that that business should be on social media. But once you’re “on” social media, what do you do? This is where the social media strategy comes into place. This blog post discusses the five really important steps each business should take in order to develop […]

Social Media for Business: Getting Started with the Basics

Social media is becoming a more and more popular channel for businesses to connect with their current and potential customers. You are missing out on opportunities to increase customers, improve customer service, and reward brand loyalty, just to name a few… Some Reasons Why You Should Be Using Social Media for Business You can connect […]

5 Basic (and Important!) PPC Tips for Ecommerce Success

Q4 is crunch time. For retailers with online operations the competition over shoppers’ share of wallet is ferocious and the competition just a click away. If you’ve got a pay per click (PPC) program contributing to the mix you need to get campaign performance dialed in and working to its full potential. In this three […]

Not Your Average SEO: 3 Advanced SEO Tactics for SMBs

If you own/manage/market for a small to mid size business then you already know the importance of good SEO on your company website. But what can you do beyond making sure you’re using SEO best practices? 3 Advanced SEO Tactics for Small-to-Mid-Size Businesses We’ve put together a few tips for those who need more advanced […]

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    "We've been working with Confluence Digital for about 9 months now. We've seen a strong increase in our website visitors, search results and overall revenue. Not only are we getting great results, our CD team is a creative, dedicated crew of subject matter experts who consistently exceed our expectations. There are a lot of companies out there that make big promises, but CD actually delivers. My only regret is not signing on with CD years ago."

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