Developing a Brand Communication Strategy

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brand communication strategy

In its simplest terms, marketing is the communication bridge between your target audience and your brand. So once you’ve taken the critical first step and nailed down what you stand for as a brand, you then need to determine how you want to engage with your target market. This process of consumer engagement represents your brand communication strategy, and consists of four key parts.

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5 Rules for Building a Brand

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building a brand

Before all is said and done, and you’re about to layout a roadmap for your brand, I believe there are five rules in building a brand you should know and, hopefully, follow.  I’ve listed them in order of importance, as follows, and while the rules are relevant for any-size company, I’ve written them from the perspective of the start-up or smaller company.

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How to Craft a Brand Story

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how to craft a brand story

I once went to a speech given by the then-CEO of P&G, and he said something that I knew instinctively was true, and I’ve followed his advice ever since: Every brand has a story, and it’s your responsibility as the head of a company or marketing director, to tell it.

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What is a Brand?

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what is a brand

What is a brand? It seems everyone has their own definition, and I have mine. It’s sometimes easiest to say what it isn’t, especially in an area where there appears to be the most confusion, so here goes – a brand is not a name, logo or package design. These are important, of course, but are really outward reflections of what the brand is rather than embodying its core essence.

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Building A Brand Platform in 3 Easy Steps

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Building a Brand Platform

An essential starting point for any organization’s brand strategy is to clarify exactly what it stands for. The company’s key internal management team needs to nurture development of a brand based on internal values and culture. The second part of the brand equation is aligning internal values with those held by target customers. By aligning these viewpoints — the internal expressing the aspiration and the customers the reality of the brand — we can be assured of a consistency of expression that is the hallmark of all successful companies.

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