Vision, Values & Philosophy

Our Promise

We promise to always try our very best and to constantly challenge ourselves to further our depth of understanding to excel at what we do for our clients and ourselves.

Our Vision

We want to recognized as a leading provider of marketing and branding solutions. We are committed to earning our clients’ trust through outstanding execution and uncompromising dedication to their success.

Our Mission

Confluence's mission is to help our clients achieve and exceed their growth and revenue goals. We seek to accomplish this through the creation and superior execution of revenue-driving solutions. We are dedicated to developing fully customized, accountable programs to address each client’s unique situation. We are further committed to analyzing the analytics data we collect and translating it into kernels of actionable business intelligence that can directly impact each client's growth and success.

Our Values

We aspire to conduct ourselves every day according to the following set of principles:

  • We believe in respect, loyalty and open communication with all stakeholders of Confluence.
  • We recognize that the people who make up Confluence are our greatest asset and we value collective success.
  • We value the inter-relatedness of the environment, business and society on a global level.
  • As matter of principle, we choose to work with firms and organizations that deliver their products and services to the market in an ethical and socially responsible manner, respect their company's internal and external stakeholders, and aspire towards environmental sustainability. We want to make a difference for companies that make a difference.
  • We value each individual’s need to develop a diverse and deep character.
  • We aspire to becoming a trusted advisor to each of our clients.
  • We believe in becoming invested in each client's success.
  • We aspire towards continuous improvement in all we do.

Our Philosophy

We like to hold ourselves to the highest professional standards. This speaks in equal measure to the quality of our work, our dedication and the methods we choose to utilize in our work.

We Endorse the DAA Code of Ethics

Confluence Digital endorses the Code of Ethics of the Digital Analytics Association (DAA). Along with the authors of this pledge, we believe in treating consumer data with the respect and attention it deserves and protecting the digital privacy our clients and their members, customers and clients.

We Are Strictly White Hat

You may have heard the expression black hat used in the press or elsewhere in reference to search engine optimization (SEO). Black hat (SEO) tactics are ones search engine companies frown upon, ways of gaming the system and trying to win by unfair means. Once caught, a company who dabbled in black hat tactics may find itself banned from inclusion in the search engine's results. Forever. If you want to learn more about this issue, read our black hat SEO blog post.

We Want to Help You Make an Informed Decision

We hope you choose us, but should you decide to evaluate other options, we thought it would be in our best interest to provide you with some guidelines on how to choose a provider to optimize your website. In order to play by the search engine companies’ rules, you need to be able to identify the approaches, methods, and expectations typical of black and white hat providers. You can determine whether the search engine optimization vendor company that you are considering hiring is using white hat or black hat techniques by the answers they give to five questions. Download our Black SEO Hat vs. White SEO Hat executive brief.

Contact us today! Call us at 866.971.5464, email us at info@confluencedigital.com, or fill out the contact form below. Let us help you grow your business.  

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    • Markel Insurance logo"After working with the folks at Confluence, I can’t imagine approaching a paid search campaign without their help." Kevin Behringer, Marketing Manager, Markel American Insurance Company Read more client testimonials...