Management Team

Eric Layland   

Founder & Chief Digital Strategist
 
With over 16 years of evolving experience in digital marketing, few others have as deep exposure in the interactive space. In the world of agencies where self-promotion often trumps capability, Eric’s most significant accomplishment is his reputation for integrity, intelligence and the hard work his team delivers on behalf of clients.

Confluence Digital begins Eric’s next phase after 6 years as the driving force and co-founder behind Point It Inc., one of Seattle’s largest paid search agencies managing over $30 million in client media dollars annually.

Past client work includes oversight of search marketing programs for Microsoft, RealNetworks, Hewlett-Packard, CISCO Systems, and over 130 others in both B2B and B2C markets. A particular source of pride is the ascendance of former team members to search marketing leadership roles at firms such as Omniture, RealNetworks, Marchex, Razorfish, Cafepress, The Cobalt Group, and others.

Eric began his career at Fluke Corporation (now Danaher, nyse: dhr) where he was exposed to the possibility of the Internet. He holds a Bachelor's of Science degree in Marketing from San Diego State University and lives happily in Seattle.

Dorota Umeno   

Partner & Digital Strategist

Dorota has deep and diverse experience as a manager of products, services and people across various organizations, environments and industries. She is a consummate marketing strategist, brand manager, copywriter and usability advocate.

Dorota was bitten by the Internet bug in early 1994 when she joined the Network of East-West Women, a pioneering not-for-profit that fostered the emergence of civil society in post-Soviet Central & Eastern Europe by providing laptop computers, Internet access and training to grassroots women’s organizations across the region.

Hooked on helping others and excited about the power of technology and online communication, Dorota went on to completing her MBA in Marketing & Information Management. She then cemented what she learned though work experiences at Johnson & Johnson, CardioVations (cardiac surgery devices), Strategix Vision (industrial design), and NeoMed, a medical device company she helped start with her husband Marc.

Dorota is an entrepreneur at heart and knows what it takes to bring a product or service from idea to market. She likes a good challenge, especially if it involves marketing, thinking "big" and number crunching. With that in mind she joined Confluence in the summer of 2009.

Dorota lives outside of Seattle, and when she has spare time – which is not often, since she has three children aged 6.5, 3.5 and 1 – Dorota likes to play in the kitchen, work on her “Om” doing Yoga, read, learn and Golf (badly).

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    "We've been working with Confluence Digital for about 9 months now. We've seen a strong increase in our website visitors, search results and overall revenue. Not only are we getting great results, our CD team is a creative, dedicated crew of subject matter experts who consistently exceed our expectations. There are a lot of companies out there that make big promises, but CD actually delivers. My only regret is not signing on with CD years ago."

    Susan Snedaker, Co-Founder, shopOrganic.com & shopGMOfree.com

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