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D-Blog: Opinion, Tips & Digital Stuff

• 3 Quick Tips for Making Your Facebook Page Posts Irresistible
  Posted: January 27, 2012
• Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor
  Posted: January 18, 2012
• How to Improve Your Social Media Game: 3 Tips from a Dating Coach
  Posted: January 16, 2012
• How to Get People Talking About You: An Interview with Andy Karuza
  Posted: December 24, 2011
• eCommerce and Customer Acquisition: An Interview with Guitar Center’s Mark Deruyter
  Posted: December 15, 2011
• How Live Streaming Can Help Your Event: An Interview with Colin Christianson
  Posted: November 30, 2011
• What Musicians Can Learn from Blue Scholars’ Social Media
  Posted: November 20, 2011
• Two Google+ Bugs You’ll Want To Know About
  Posted: November 19, 2011
• Google is Moving Pay Per Click Ads From Right Side to Bottom of Search Results
  Posted: November 15, 2011
• Should You Rush and Implement the rel=”author” Tag on Your Site?
  Posted: November 7, 2011

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Our Philosophy

We are serious about values

As stated in our Values, at Confluence Digital we like to hold ourselves to the highest professional standards. This speaks in equal measure to the quality of our work, our dedication and the methods we choose to utilize in our work.

We support the WAA Code of Ethics

Confluence Digital supports the Code of Ethics recently introduced by the Web Analytics Association (WAA). Along with the authors of the code, we believe in treating consumer data with the respect and attention it deserves and protecting the digital privacy our clients and their members, customers and clients.

We all wear white hats to work

Well, not literally, but metaphorically speaking, yes. You may have heard the expression black hat used in the press or elsewhere in reference to search engine optimization (SEO). I bet you were surprised to hear that SEO, the process of increasing traffic and conversions for a website through improved organic search results, wore hats. Just like in the old ‘B’ cowboy movies of your great-grandfather’s era, the techniques and those who apply them are called either white hat, if a good guy, or black hat, if a bad guy. And the so-called black hat (SEO) tactics are ones search engine companies frown upon. In fact, they frown upon them so severely that once caught, a company who dabbled in black hat tactics may find itself banned from inclusion in the search engines results. Forever. If you want to learn more about this issue, read the third in our blog series about internet ethics titled Internet Ethics Part 3: Black Hat SEO and Regulation.

We want to help you make an informed decision

We hope you choose us, but should you decide to evaluate other options, we thought it would be in our best interest to provide you with some guidelines on how to choose a provider to optimize your website. In order to play by the search engine companies’ rules, you need to be able to identify the approaches, methods, and expectations typical of black and white hat providers. You can determine whether the search engine optimization vendor company that you are considering hiring is using white hat or black hat techniques by the answers they give to five questions. Download our Black SEO Hat vs. White SEO Hat executive brief and read our blog post titled Internet Ethics Part 3: Black Hat SEO and Regulation.

Contact us today. Let us help you promote your digital brand online.