Our Approach

We take a simple approach to how we work with clients. First, we take the time to understand key drivers for your business, identify program goals and understand how you measure success. Then we create a highly customized digital marketing program designed to help you achieve your business goals. And finally, we continually track key metrics, analyze data and test new ideas to optimize the program.

We believe that digital strategy is inseparable from business strategy. This observation informs how we approach each new engagement. We start with our rigorously data-driven audit process. We make sure we understand the key drivers and metrics for your business so we may develop the right solution for you.

Our goal is to enable you to achieve measurable success in the digital space. We bring together the right mix of resources to develop the right digital strategy to help you reach your business goals.

We don’t practice on-size-fits-all digital marketing. Every business is unique and requires a unique inbound marketing solution. Our team will audit your existing program and work with you to understand (or define) the business problem. That’s why the solution we propose will be designed to generate demand for YOUR unique products or services.

If you can’t measure it, you can’t manage it. We live and die by metrics and performance indicators. We’ll work with you to identify the key metrics for your business and will help you install and optimally configure the analytics solution of your choice (we like Google Analytics, but we can work with all leading brands) on your website.

It takes a team to win. We reject the stereotypical client-consultant model of engagement. In order for us to do our part and bring you the results you want, you need to do your part too. We know from experience that to be effective a digital strategy implementation requires a close collaboration with the client team. We strive to strategically embed ourselves with your marketing team and provide the hands on training to help you execute the program effectively and sustainably.

Contact us today at 866.971.5464, email info@confluencedigital.com, or fill out the contact form below. Let us help you grow your business.

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    • Markel Insurance logo"After working with the folks at Confluence, I can’t imagine approaching a paid search campaign without their help." Kevin Behringer, Marketing Manager, Markel American Insurance Company Read more client testimonials...